What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Alex T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Fast and simple lead collection

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is used to send emails to Members and prospects, as well as track and analyze their effectiveness. For the sake of targeting and customization, we also keep track of some Member and prospect information. By integrating with certain suppliers through HubSpot, we are able to import data and send out emails to customers based on the vendor's suggestions.

What is your favorite aspect of this product?

From the outdated interface to the ineffective customer service, HubSpot has managed to trick businesses into utilizing a service that is light years behind the competition in terms of quality and price. I've never looked back since making the switch away from HubSpot, and I strongly urge any other digital marketer to do the same.

What do you dislike most about this product?

iFrame-unfriendly, cumbersome forms. Poor or nonexistent support: calling "Support" invariably routes you to salesmen who claim they can't assist.

What recommendations would you give to someone considering this product?

When it comes to digital marketing, we've been using HubSpot to keep tabs on leads, craft expansion campaigns, and construct lead generating forms. We've also built in-house HubSpot functions and programs.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot has taken us to the next level!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very easy to use and the analytics are easy

What is your favorite aspect of this product?

The analytics

What do you dislike most about this product?

Integration with Agent Dealer

What recommendations would you give to someone considering this product?

Make sure to get real Salesforce, not Agent Dealer

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Aug 2022

Easy to use, priced fairly, good customer support.

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service