What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Patrick C.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great tool for streamlining our marketing

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, making it extremely simple to find the right talent for the platform. It allows me to manage our growth strategies in a single location. This simplifies day-to-day tasks, which is no small feat.

What is your favorite aspect of this product?

HubSpot Marketing Hub changed our way of work, and reports and dashboards have greatly aided us. It worked hugely to improve team communication and provide exceptional service by managing emails. In addition to this, it also provided us with a robust, comprehensive database that is accessible from anywhere and at any time via the cloud. That gives us incredibly high results. We were able to successfully manage our business remotely.

What do you dislike most about this product?

It is not as simple to get started. Some Maximizer features are not available through Hubspot. We've devised workarounds to make it work. However, we would like to be able to sort contacts and generate a list based on the sort feature. It might be a little easier to gain access to some variables for use in email template creation.

What recommendations would you give to someone considering this product?

Hubspot is fantastic in that it offers features that you may not have considered. These features, which are critical to the business, such as marketing, landing pages, blogs, and even email software, allow a company to adapt Hubspot to their specific needs. I'll surely suggest you have the platform. It's an excellent tool that does almost everything and integrates well with other platforms.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

Taylor W.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great for managing social media

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has a good price and good functionalities, much better than other programs.

What is your favorite aspect of this product?

In order to manage most enterprises, it's essential for me to use HubSpot Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. To top it all off, that's only for Marketing Hub's customers. That's not even mentioning Service or Sales Hub.

What do you dislike most about this product?

In addition to the high price, there's a huge platform, making it easy to get lost. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.

What recommendations would you give to someone considering this product?

You'll have to justify the first investment, but once you've made the decision, you won't look back. After a while, you'll begin to realize all of the locations where HubSpot's capabilities may replace those of your current platforms.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

José M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, automatic, with good insights and aff

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Their customer support

What is your favorite aspect of this product?

The layout!

What do you dislike most about this product?

The automation

What recommendations would you give to someone considering this product?

Please invest in this product!

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy