What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Christine R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"HubSpot is the greatest!"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It differs in the functions that the program has, they are very complete and easy to use.

What is your favorite aspect of this product?

It's possible to consolidate and automate your marketing activities using HubSpot marketing. It enables you to create processes and dynamic lists to automate your marketing.

What do you dislike most about this product?

Pricing is strongly influenced by the volume of marketing interactions. Even if you have a large number of acquaintances with whom you speak often, the platform is still pricey. It is better suited for B2B rather than B2C enterprises to use HubSpot,

What recommendations would you give to someone considering this product?

What a fantastic application!

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Madhukesh G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, need more capabilities on analytics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Social Media Monitoring, Sales sequence

What is your favorite aspect of this product?

Workflow and Dashboard

What do you dislike most about this product?

Data query and lead scoring

What recommendations would you give to someone considering this product?

More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.

Pros

  • Respectful
  • Acts with Integrity
  • Reliable
  • Efficient Service

Cons

  • Security Frustrates

Vince T.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"HubSpot automation has saved me a lot of time!"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It differs in the large number of features that it can

What is your favorite aspect of this product?

The HubSpot Marketing Hub is all about email and communication. You may use segments, emails, and processes to engage your audience.

What do you dislike most about this product?

There's nothing wrong with HubSpot Marketing Hub. The tool may be as basic or complex as needed. If you need support, there is a terrific tool.

What recommendations would you give to someone considering this product?

Learn the software slowly. HubSpot offers unlimited possibilities.

Pros

  • Trustworthy
  • Efficient Service
  • Inspires Innovation
  • Saves Time