What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Kate S.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

HubSpot is a beast!!! I adore it!!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program is very easy to use, that is the main difference with other programs.

What is your favorite aspect of this product?

My favorite Marketing Hub tool is marketing content attribution. (Blogs, etc.) My team can simply monitor where MQLs come from, campaign ROI, etc.

What do you dislike most about this product?

This new video CTA/form integration in email messages and blog posts is fantastic. Unfortunately there is no way to assign forms that are built directly into an email message or blog post so it's unclear when information is coming in and who should be responding to it.. There is a link, and after the form has been submitted, you can see the information in the activity log, however contacting the person who filled out the form is impossible without knowing who they are.

What recommendations would you give to someone considering this product?

If your firm currently uses HubSpot as a CRM database, 9 out of 10 people would suggest switching to HubSpot Marketing Hub. Customer satisfaction is always the ultimate objective of every organization, and this helps achieve it.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

Cody O.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot is a great choice for email marketing.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easier to use than other programs.

What is your favorite aspect of this product?

Anyone may create a professional-looking e-blast to send to a mailing list with a few clicks of their mouse. Managing lists is also a simple and flexible process. Elegant and simple to personalize, the default e-mail templates are a pleasure to work with, and the drag-and-drop interface for creating emails is simple to use and very flexible.

What do you dislike most about this product?

Some aspects of the marketing center, such as the form builder, might need some improvement. Hubspot's Gravity Forms plugin, for example, does not have all of the functionality that Wordpress's version has (e.g. conditional logic for showing certain form elements such as text boxes, etc.) Also, I don't understand why the landing page editor was not made with the same drag-and-drop mechanism as the email builder. It's not as straightforward to use.

What recommendations would you give to someone considering this product?

I'm glad I chose HubSpot Marketing Hub; it's been a great decision. This is a vast improvement over Pardot, which I previously used. Because HubSpot doesn't yet enable managing social media postings while you're not in front of your computer, you'll want to plan ahead.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Effective Service

Esmeralda P.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

What a Marketing Automation Platform Should Have

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has more complete characteristics, although the price is high, it is the best on the market.

What is your favorite aspect of this product?

I appreciate that it has all the tools you need to carry out your marketing plan in one place. Having all of the blogging and social media networks in one spot has made it a breeze to utilize. There are so many tools, checklists, etc. available to help you learn how to advertise and connect with your audience that you'll be prepared for success.

What do you dislike most about this product?

The Design Manager is a piece of software that I don't grasp. For your marketing, this directly affects the usage of the design manager, which is required when updating a template for a specific campaign. A non-programmer could find it perplexing, in my opinion. The previous design manager made a lot more sense to me than the current one. HubSpot as a service is cumbersome because of their tier-metric of contacts and the yearly fee. This is a product we provide as a HubSpot partner but we lose consumers because the annual pricing is too high, or because they choose Pro over basic since the contact metric messes them up and they end up paying.

What recommendations would you give to someone considering this product?

I don't understand Design Manager. This directly affects marketing utilization of the design manager, which is essential when modifying a campaign template. It's confusing to me as a non-programmer. The prior design manager made more sense to me. The yearly price and tier-metric of contacts make HubSpot a hassle. Customers choose Pro over basic since the contact metric is messed up and they wind up paying extra.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing