What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Farjana L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot Marketing is a powerful tool for marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.

What is your favorite aspect of this product?

Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.

What do you dislike most about this product?

Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.

What recommendations would you give to someone considering this product?

Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.

Pros

  • Reliable
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Hubspot is Fantastic! It has helped us GROW!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is extremely easy to use and easy to self-train.

What is your favorite aspect of this product?

The drag and drop templates

What do you dislike most about this product?

It doesn't integrate with our version of salesforce well

What recommendations would you give to someone considering this product?

Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.

Pros

  • Saves Time
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

Skylar C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

HubSpot increases net site visitors

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is a cloud-based totally CRM platform. HubSpot is simple to apply and has a breadth of capability. Even you may create and notice performance data at every level. It captures website visits and shape fills through more than one mode. And it has top-notch customer service. It’s easy to set up automation and workflows. CRM is the heart of HubSpot and it’s free. With HubSpot’s free CRM, users get the right of entry to contact behavior tracking records across one-of-a-kind HubSpot gadgets. The touchdown page feature gives the capacity to spin up a shape and follow-up e-mail right on the touchdown page itself.

What is your favorite aspect of this product?

HubSpot increases net site visitors. It has the capability to improve your method for finding and attracting leads through the use of much exclusive equipment, like landing pages, etc. It has a huge kind of equipment devoted to dashing up the income manner. It has multiple tools in a single platform. Using HubSpot, you may create lists, and HubSpot lists enable you to institution individuals for advertising and marketing or sales efforts, like sending emails, etc.

What do you dislike most about this product?

Sometimes workflow of this platform is hard to recognize, and the pricing structure is a little steep. The capability to replace ads through the calendar is quite cumbersome. Its analytics are not top-sufficient. This platform has some inflexibilities.

What recommendations would you give to someone considering this product?

If your agencies are associated with advertising and marketing, then Hubspot is the great platform to maximize and simplify your marketing efforts.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Caring