What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Workflow Management
Marketing Asset Management
Marketing Operations Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Jessica J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2022
An amazing customer relationship management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The most important thing that makes the Allinone Software hubspot good is the breadth of features. Various modes record and report website visits and form submissions, and the menu bar is well-organized. Email marketing has so many more options and great tools than you can imagine. It works great on all platforms and is very user-friendly. UX and UI are the best.
What is your favorite aspect of this product?
Marketing Hub Starter is a budget marketing solution for just $50/month. Hubspot is a leading software company that organizations in all industries want to work with. They are looking for valuable marketing tools to help them generate leads and organize customer contact information. Emails can be easily created and shared between teams for feedback and collaboration.
What do you dislike most about this product?
Hubspot offers very limited features in its free version. Also, we can't currently provide data about how mobile users navigate the page. This is very important. Most people today use their mobile phones to browse websites. The workflow is sometimes difficult to understand and the pricing structure is rather high.
What recommendations would you give to someone considering this product?
I would like to see more landing page designs. They are effective but lack the finish. To make your landing page really popular, you need someone who can code your landing page.
Pros
- Performance Enhancing
- Effective Service
- Caring
- Transparent
Please tell us why you think this review should be flagged.
Lucie V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
More than meet the eyes
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integration with the CRM, making it a multistask tool.
What is your favorite aspect of this product?
The ease I can use it to draft and publish articles with this product
What do you dislike most about this product?
Some features need work to be make it a more efficient tool.
What recommendations would you give to someone considering this product?
It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.
Pros
- Enables Productivity
- Respectful
- Reliable
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Wastes Time
Please tell us why you think this review should be flagged.
Megan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to implement + depth of features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.
What is your favorite aspect of this product?
The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.
What do you dislike most about this product?
I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.
What recommendations would you give to someone considering this product?
Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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