What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Workflow Management
Marketing Asset Management
Marketing Operations Management
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Estela R.
- Role: Information Technology
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Feb 2022
Satisfaction at the digital marketing level
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We were able to reach our goal for the semester in less time than we imagined thanks to the marketing powerhouse that is HubSpot. Thanks to its integration with SalesForce, HubSpot became our main weapon for digital marketing by making our business development and sales departments come out on top in the market. We were able to improve in many areas thanks to the exponential use of HubSpot, areas such as lead management, mass emails, employee scoring, job flow and ads.
What is your favorite aspect of this product?
HubSpot is an excellent all-in-one software, it has allowed us to have almost 100% functionality in any marketing guideline. It is very intuitive and easy to use, has an amazing interface and is one of the most stable MAP software on the market today. We can enhance many ads through HubSpot to reach a much larger audience by advertising the same campaign on several communication channels at the same time and evaluating the performance in real time.
What do you dislike most about this product?
Compared to SalesForce, HubSpot has many limitations when creating reports, but when we integrate the two, there is no tool that can stop us. It needs to develop tools like ABM, it lags behind in comparison with other similar tools that HubSpot itself recommends us to use.
What recommendations would you give to someone considering this product?
HubSpot has helped us grow as a B2B SaaS company, we have generated a lot of demand and more and more clients are looking to us to help them with many marketing campaigns. HubSpot is much more intuitive to use and has a broader functionality of tools and solutions.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Hadar Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Good dashboard, reporting is limited
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I can't compare since I didn't use any
What is your favorite aspect of this product?
the dashboards
What do you dislike most about this product?
the reporting
What recommendations would you give to someone considering this product?
If you have the option, use an internal BI instead
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mohamed G.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2022
Hubspot is not only a CRM but a learning platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Learning resources and certifications
What is your favorite aspect of this product?
Hubspot provides extensive learning resources for my team to excel in their job
What do you dislike most about this product?
Nothing that I can think of
What recommendations would you give to someone considering this product?
Team learning is extremely important so require the platform's certificates for the different functions within your marketing team
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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