What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Mark S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

The Best an Easy to Use Digital Marketing Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has an user-friendly interface and directly integrates with major social media platforms

What is your favorite aspect of this product?

It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

What do you dislike most about this product?

Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.

What recommendations would you give to someone considering this product?

It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2024

Fantastic product. I love it.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2024

One-stop marketing powerhouse

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful