What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Rishabh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Great beginner's platform for Marketing Automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity

What is your favorite aspect of this product?

Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!

What do you dislike most about this product?

- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware

What recommendations would you give to someone considering this product?

It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Lainer A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Database inspection and verification

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an expert in providing answers to operations such as the design of UTM codes for favorable URLs to measure and track the content of the daily results of online advertising campaigns for proposals and improvements. It is useful and useful to have an ROI perspective to monitor the work with clarity and transparency in SEO, social networks, email, among others.

What is your favorite aspect of this product?

I like HubSpot is a wonderful option to work in an integrated way with work teams, it provides its inbound marketing system, it favorably collaborates in the development of market strategies in terms of: customer acquisition, SEO digital marketing, content, figure in social networks, and lead generation and web analytics, efficient for the Search Engine Optimization of information content for content editing, HTML code rewriting, site navigation, link campaigns whose objective is to locate the results in search engines for better daily monitoring of online advertising campaigns and proposals for their improvement.

What do you dislike most about this product?

HubSpot is competent in its functions it is significant that all teams acquire a little more learning about this software.

What recommendations would you give to someone considering this product?

I recommend HubSpot for the study and observation of visits, and visualize the return on investment of each activity, as well as the business commitments to be fulfilled through social media strategy in e-mail marketing, and the effectiveness in data collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Haradhan D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2021

HubSpot is best marketing system as per me

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is so user-friendly. I have never used anything like it,s very easy to use. For marketing purposes, the ability to properly attribute the source and quality of leads and follow them through the sales cycle. Hubspot helps us know what marketing activities are actually leading to closed deals. We also use their email builder and social media tools to automate these processes. All those things differentiate HubSpot from another similar marketing tool.

What is your favorite aspect of this product?

What I love about using Hubspot is that I get to create nurturing funnels that are automated. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps us save a lot of time and focus on my other tasks.

What do you dislike most about this product?

Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross-reference between data points, and drill down into information. Though I still think the Social feature needs some improvements since it doesn't allow some programs and publish Instagram stories (help us, @Instagram!). Just this small problem fetching with HubSpot.

What recommendations would you give to someone considering this product?

HubSpot is easy to use, and the content they create to help businesses and entrepreneurs is excellent. It is a tool that I recommend 100% since it has all the information integrated into one place. So I always recommended HubSpot to all.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy