What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Jose R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

HubSpot Marketing Hub is relatively stable

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

We coordinate lead capture, manage customer information, and can efficiently handle social media marketing. It has been excellent to acquire a good campaign service to strengthen the organization.

What is your favorite aspect of this product?

Marketing processes with amazing automations that streamline my sales. Plus, I can do a custom template search. Support is excellent; HubSpot Marketing Hub has operators that treat users well.

What do you dislike most about this product?

HubSpot Marketing Hub should improve the web version.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub for excellent marketing work. We can streamline processes with solid leads. Sales and campaigns have increased since its installation; it has a high efficiency that can help you realize exciting projects.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Xandria M.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use. Pricey but worth it!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lots of features that are extremely useful.

What is your favorite aspect of this product?

Email marketing.

What do you dislike most about this product?

No, nothing comes to mind.

What recommendations would you give to someone considering this product?

I would absolutely recommend to anyone looking for email marketing and social media tracking services.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Philippe C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

The best CRM for a SME

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's a CRM and a CMS at the same time. Perfect for a b2b business.

What is your favorite aspect of this product?

Once you capture email, you can see track and monitor every website interactions of your visitors.

What do you dislike most about this product?

They want you to use all their tools, so for the most part, you cannot export your data to use elsewhere. You have to use the webhooks they allow you to use, the way they want you to use it.

What recommendations would you give to someone considering this product?

Make sure you the plan you choose will allow you to do everything you want, because you may not be able to use some other tools if your data is in Hubspot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing