What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Danielle S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

One of the best CRM platforms. So efficient!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I think each CRM has its different special qualities

What is your favorite aspect of this product?

The marketing emails and workflouws

What do you dislike most about this product?

There is annoyances within the platform but nothing I dislike

What recommendations would you give to someone considering this product?

Definitely go for it, so easy to use!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

HubSpot is a versatile marketing platform.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.

What do you dislike most about this product?

One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.

What recommendations would you give to someone considering this product?

The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dev Jyoti ..

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Do not Miss!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub's combination of all-in-one functionality, user-friendly interface, inbound marketing methodology, CRM integration, and support resources sets it apart as a leading solution for modern marketers.

What is your favorite aspect of this product?

One of the standout features of HubSpot Marketing Hub is its all-in-one platform. I particularly appreciate how it consolidates various marketing tools and functionalities into a single, cohesive platform. This not only streamlines workflows but also promotes better collaboration and efficiency among marketing teams. Additionally, HubSpot's commitment to inbound marketing principles is another aspect I admire. The focus on attracting, engaging, and delighting customers through valuable content aligns well with modern marketing strategies and fosters genuine connections with the audience.

What do you dislike most about this product?

While HubSpot Marketing Hub offers a robust set of features, one aspect that could be improved is the pricing structure. Some users may find the cost of certain tiers prohibitive, especially for smaller businesses or those with limited budgets. Additionally, while HubSpot provides extensive educational resources, mastering the platform and implementing complex marketing strategies may still require a significant learning curve for some users.

What recommendations would you give to someone considering this product?

Utilize onboarding and training resources. Start with a clear marketing strategy. Explore all features available in the platform. Customize HubSpot to fit your specific needs. Measure and optimize your marketing efforts regularly. Stay updated with new features and updates from HubSpot.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time