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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

88

Marketing Workflow Management

87

Marketing Asset Management

87

Marketing Operations Management

86

Marketing Analytics

86

Mobile Marketing Management

85

Social Media Marketing Management

85

Community Marketing Management

84

Multi Channel Integration

84

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Quality of Features

86

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Data Integration

85

Ease of IT Administration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

Also Featured in...

Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Website Analytics

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

A.K.M Mahmudul I.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

360 Market Management

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

360 Marketing management and Ease of Use

What is your favorite aspect of this product?

One of the stop solution for all marketing management Price Ease of use The cost of deployment is zero

What do you dislike most about this product?

Expensive to upgrade membership Less customization all feature is not up to mar

What recommendations would you give to someone considering this product?

Basic marketing management software for small business

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Jeniffer B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Fantastic marketing product

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is the most powerful marketing platform I have come across.

What is your favorite aspect of this product?

I like its capability to have wide area network that enables us to reach as many customers as possible. Sine we started using this platform we have increased our sales and profit gains.

What do you dislike most about this product?

It has been performing well since we deployed it in our company.

What recommendations would you give to someone considering this product?

I highly recommend this great product to any company for effective marketing.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Efficient Service

Emily M.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

An asset for marketing teams

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Auto-tracking on CTAs and email time zone send increases open rates

What is your favorite aspect of this product?

Automatic contact grouping by using the company emails

What do you dislike most about this product?

Emails sometimes don't allow "Send To More" and lists have some inflexibility that can be frustrating

What recommendations would you give to someone considering this product?

I basically live in HubSpot. While I don't have any experience with competing solutions, I have found HubSpot consisting many features. We have found HubSpot highly appropriate for email marketing, lead tracking, and more.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing