What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

3% Negative
5% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 83

Personalization/Audience Targeting

87

Audience Segmentation

87

Analytics and Reporting

84

Integrations

84

Feature Flagging

83

Split Testing

82

Multivariate Testing

81

Server Side Testing

78

Split URL Testing

75

Visual Editor

75

Heatmaps/Clickmaps

75

Vendor Capability Ratings

Average 83

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Quality of Features

84

Breadth of Features

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Business Value Created

83

Vendor Support

82

Ease of Customization

81

Ease of Data Integration

80

HubSpot Marketing Hub Reviews

Abhijit P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

An All-in-one Marketing Suite for Small Businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot comes with an Integrated CRM and CMS and provides Powerful marketing and sales automation. The system is highly scalable. It is a truly all-in-one solution

What is your favorite aspect of this product?

It is a truly all-in-one solution - It has helped me streamline a lot of repetitive tasks - Helped me Lead Scoring and run Nurture campaigns - Email Automation is easy to use - Pipeline management becomes super easy - in-built integrations are super helpful

What do you dislike most about this product?

- HubSpot gets expensive quickly- If you do not clear your contact databases regularly - Not very effective when you don’t use it as an all-in-one tool

What recommendations would you give to someone considering this product?

- Once you move completely inside Hubspot ecosystem, you will start deriving the maximum value - Especially the Marketing Hub and the Sales Hub should be used together

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service

Eduardo B.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Intuitive and inspiring

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is an intuitive CRM, and it is also very reliable, the workflows perform just as you would expect, unlike other CRMs

What is your favorite aspect of this product?

Workflows and reporting. And how fast it improves and implements new features.

What do you dislike most about this product?

Somehow it was very slow to run in my laptop browser, but this might have been a personal problem

What recommendations would you give to someone considering this product?

I believe Hubspot is a great option for everybody, no matter what size of company you are.

Pros

  • Continually Improving Product
  • Efficient Service
  • Caring
  • Respectful

Grady B.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

No disappointment yet.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In the todays world, any business needs to set a side a budget for the marketing and creating business and product awereness. One of the best tool that i have experienced is the Hubspot Marketing Hub. The tool comes with many features that helps to grow your business marketing strategies. It supports all kind of marketing that you can think of. It also integrates with the CRM and ERP tools.

What is your favorite aspect of this product?

The best thing that it gives a chance to interact with the social media platforms clients. You are also able to test the depth of the marketing you have undertaken.

What do you dislike most about this product?

Nothing to dislike other than the learning curve. It needs to be shortened.

What recommendations would you give to someone considering this product?

Its a highly recommendable tool to any organization.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing