What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

3% Negative
6% Neutral
91% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 82

Personalization/Audience Targeting

86

Audience Segmentation

85

No-Code/Low-Code Test Building

83

Feature Flagging

83

Integrations

83

Analytics and Reporting

83

Split Testing

82

Heatmaps/Clickmaps

79

Multivariate Testing

79

Goal Tracking and Conversion Definition

79

Server Side Testing

78

Vendor Capability Ratings

Average 82

Availability and Quality of Training

85

Product Strategy and Rate of Improvement

85

Quality of Features

85

Breadth of Features

83

Ease of Implementation

83

Business Value Created

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Vendor Support

81

Ease of Data Integration

80

Ease of Customization

80

HubSpot Marketing Hub Reviews

Anthony U.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

"HubSpot Marketing Powerful Hub"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Other platforms like ActiveCampaign focus heavily on email automation and are often cheaper, ideal for small businesses. Salesforce Marketing Cloud provides deeper customization but requires more technical expertise. GetResponse excels in webinar support and ecommerce, while Omnisend targets transactional emails for online stores. HubSpot’s edge is its comprehensive CRM integration, but competitors may suit niche needs better. Choose based on budget and specific goals.

What is your favorite aspect of this product?

Another great aspect is HubSpot Academy. It offers free training resources. The courses are practical. They boost user confidence. The all in one platform centralizes tools for easy access. It reduces complexity. The lead scoring feature helps prioritize high-potential leads effectively. Customization options are flexible. They fit various business needs.

What do you dislike most about this product?

Navigation changes confuse even long-time users. Essential features, like detailed reporting, often need third-party tools like Google Analytics. Contracts lock businesses into annual commitments, which feels restrictive. Support can be slow or unhelpful, especially for complex issues. The platform tries to do everything, but this makes it overwhelming. Customization is limited for specific needs, like syncing with certain Salesforce records. For startups, simpler, cheaper alternatives may work better.

What recommendations would you give to someone considering this product?

Consider costs, as premium features like automation and custom reports can get expensive, starting at $800/month. Test integrations with your existing tools to ensure smooth workflows. The platform’s AI tools, like Breeze Copilot, automate tasks but may require paid plans for full access. Customer support can be inconsistent, so rely on community forums or a HubSpot partner agency for help. Small businesses benefit most when fully committing to the platform. Avoid long term contracts until you’re sure it fits. It’s a solid choice for growth-focused teams.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pierre R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Optimized marketing.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.

What is your favorite aspect of this product?

Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.

What do you dislike most about this product?

Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.

What recommendations would you give to someone considering this product?

I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kareem R.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2025

The best intro level CRM/Marketing Automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to scale up from need. It is expensive over time but the ease of use and extensive knowledge resources are second to none. Salesforce might be more powerful but Hubspot is better for the everyday business.

What is your favorite aspect of this product?

Ease of use, implementation and training.

What do you dislike most about this product?

Cost is a bit exorbitant once you add pretty basic features.

What recommendations would you give to someone considering this product?

It does everything GOOD but nothing exceptionally great besides email automation in my view.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered