What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalization/Audience Targeting
Audience Segmentation
Analytics and Reporting
Integrations
Feature Flagging
Split Testing
Multivariate Testing
Server Side Testing
Split URL Testing
Visual Editor
Heatmaps/Clickmaps
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Vendor Support
Ease of Customization
Ease of Data Integration
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Pierre R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2025
Optimized marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It combines CRM, email, automation, and analytics in one platform. Its user-friendly interface and onboarding tools are standout features.
What is your favorite aspect of this product?
Email automation and contact segmentation are powerful yet simple to use. Analytics dashboards provide clear insights into campaign performance.
What do you dislike most about this product?
Pricing increases quickly as contact lists grow. Some advanced features are only available in higher tiers.
What recommendations would you give to someone considering this product?
I recommend starting with the free version and exploring its core tools. Plus, you can plan your scaling needs to choose the right subscription level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kareem R.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2025
The best intro level CRM/Marketing Automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ability to scale up from need. It is expensive over time but the ease of use and extensive knowledge resources are second to none. Salesforce might be more powerful but Hubspot is better for the everyday business.
What is your favorite aspect of this product?
Ease of use, implementation and training.
What do you dislike most about this product?
Cost is a bit exorbitant once you add pretty basic features.
What recommendations would you give to someone considering this product?
It does everything GOOD but nothing exceptionally great besides email automation in my view.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered
Please tell us why you think this review should be flagged.
Supriya P.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Apr 2025
Solid and Reliable Software Gets the Job Done.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out due to its all-in-one functionality, seamless CRM integration, user-friendly interface, powerful automation tools, smart content personalization, scalable features, robust analytics, wide third-party integrations, strong support ecosystem, and a free tier to get started.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its seamless integration with HubSpot CRM, which enables personalized, data-driven marketing automation that’s both powerful and easy to use.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is that advanced features and higher-tier functionalities can become expensive, especially for growing businesses with limited budgets.
What recommendations would you give to someone considering this product?
I recommend starting with HubSpot's free tools to explore its capabilities, ensuring it fits your needs. Evaluate pricing tiers carefully, as costs can rise with growth. Also, take advantage of HubSpot Academy to fully utilize its features and maximize ROI.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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