What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Transparent
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalization/Audience Targeting
Audience Segmentation
No-Code/Low-Code Test Building
Feature Flagging
Integrations
Analytics and Reporting
Split Testing
Heatmaps/Clickmaps
Multivariate Testing
Goal Tracking and Conversion Definition
Server Side Testing
Vendor Capability Ratings
Availability and Quality of Training
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
Ease of Data Integration
Ease of Customization
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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HubSpot Marketing Hub Reviews
Supriya P.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Apr 2025
Solid and Reliable Software Gets the Job Done.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out due to its all-in-one functionality, seamless CRM integration, user-friendly interface, powerful automation tools, smart content personalization, scalable features, robust analytics, wide third-party integrations, strong support ecosystem, and a free tier to get started.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its seamless integration with HubSpot CRM, which enables personalized, data-driven marketing automation that’s both powerful and easy to use.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is that advanced features and higher-tier functionalities can become expensive, especially for growing businesses with limited budgets.
What recommendations would you give to someone considering this product?
I recommend starting with HubSpot's free tools to explore its capabilities, ensuring it fits your needs. Evaluate pricing tiers carefully, as costs can rise with growth. Also, take advantage of HubSpot Academy to fully utilize its features and maximize ROI.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Heather R.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Apr 2025
HubSpot -Vital for Small Businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I love the way HubSpot has made an all-in-one place efficiency for social media and ad analytics. Combine that with the data on email marketing and as a marketer for small businesses it has become my go-to.
What is your favorite aspect of this product?
Hands down the marketing features. There is a great deal of data that is collected and can help optimize quickly any campaigns that are being pushed to the wild.
What do you dislike most about this product?
I am not a fan of the workflows if there are multiple people involved in being admins. It causes to many issues and hard to streamline.
What recommendations would you give to someone considering this product?
Talk honestly with your rep and tell them what you need now. Then have a conversation of what you are thinking of expanding to in the future.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Arewa O.
- Role: Human Resources
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Mar 2025
Challenging to new users
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Swift to use
What is your favorite aspect of this product?
User interface
What do you dislike most about this product?
Takes time
What recommendations would you give to someone considering this product?
Focus on compliance
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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