What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

3% Negative
5% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 83

Personalization/Audience Targeting

87

Audience Segmentation

87

Analytics and Reporting

84

Integrations

84

Feature Flagging

83

Split Testing

82

Multivariate Testing

81

Server Side Testing

78

Split URL Testing

75

Visual Editor

75

Heatmaps/Clickmaps

75

Vendor Capability Ratings

Average 83

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Quality of Features

84

Breadth of Features

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Business Value Created

83

Vendor Support

82

Ease of Customization

81

Ease of Data Integration

80

HubSpot Marketing Hub Reviews

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2024

One-stop marketing powerhouse

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful

Shivam K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Comprehensive and user-friendly

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's comprehensive all in one platform feature that offers features content management, email marketing, social media management, SEO, lead generation, analytics along with a user friendly interface differentiates it from others

What is your favorite aspect of this product?

The ability to manage all aspects of marketing, from content creation and email campaigns to social media management and analytics, within a single, integrated system is my favourite aspect of this product

What do you dislike most about this product?

While the platform offers a lot of value through its comprehensive features, the cost can quickly add up as you scale and require more advanced functionalities or higher usage limits so the pricing structure is something which i dislike

What recommendations would you give to someone considering this product?

It will help you to boost up and scale your business. It's an all in one tool if you are considering to purchase this then do so without any hesitation

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Aryaman S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Awesome marketing hub for small businessess!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Low cost and really good for small businesses

What is your favorite aspect of this product?

Ease of use and level of detail

What do you dislike most about this product?

Integration with other softwares only through this store

What recommendations would you give to someone considering this product?

If you’re a small business and low on budget, go for this!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing