What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the A/B Testing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

3% Negative
5% Neutral
92% Positive

Pros

  • Effective Service
  • Respectful
  • Transparent
  • Trustworthy

Feature Ratings

Average 83

Personalization/Audience Targeting

87

Audience Segmentation

87

Analytics and Reporting

84

Integrations

84

Feature Flagging

83

Split Testing

82

Multivariate Testing

81

Server Side Testing

78

Split URL Testing

75

Visual Editor

75

Heatmaps/Clickmaps

75

Vendor Capability Ratings

Average 83

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Quality of Features

84

Breadth of Features

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of IT Administration

83

Business Value Created

83

Vendor Support

82

Ease of Customization

81

Ease of Data Integration

80

HubSpot Marketing Hub Reviews

Ved Prakash J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Nice tool but could do better

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use features and its keeping things simple style

What is your favorite aspect of this product?

Email Marketing

What do you dislike most about this product?

Availability of features

What recommendations would you give to someone considering this product?

Have a demo first and ask for various integrations that would get along with the product

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Client Friendly Policies

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Apr 2024

HubSpot is a versatile marketing platform.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub sets itself apart with its seamless CRM integration, user-friendly interface, and emphasis on inbound marketing methodology, making it a top choice for businesses seeking comprehensive and effective marketing solutions.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its user-friendly interface and comprehensive educational resources, which empower businesses to create and execute successful marketing strategies with ease.

What do you dislike most about this product?

One potential drawback of HubSpot Marketing Hub is that its pricing can be relatively high for small businesses or startups, especially if they don't need all of the features included in the platform.

What recommendations would you give to someone considering this product?

The advantage of HubSpot's extensive educational resources and support options can help maximize the benefits of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dennis J.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free version is amazing already!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The free version for everything is just so great! You can literally grow with the software as you go!

What is your favorite aspect of this product?

The favorite aspect is that you can start for free.

What do you dislike most about this product?

The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.

What recommendations would you give to someone considering this product?

Start out with the free version and do a few of their courses, they are really helpful.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing