HubSpot Marketing Hub

What differentiates HubSpot Marketing Hub from other similar products?

Developer friendly well structured data modeling Easily integrates with other tool Detailed api at no extra cost In-depth Multichannel Support

What is your favorite aspect of this product?

Inbuilt Powerful dashboard builders Ability to add custom fields and custom validation. Filtered view, custom screens and fined grained access control

What do you dislike most about this product?

Sometime slow to switch screens. Not very intuitive to use a lot of technicalities in configuration. e.g no dedicated marketing contact management etc.

What recommendations would you give to someone considering this product?

Great if you have a set marketing function, not a great value proposition for first-time users or very small/tiny marketing team.

What differentiates HubSpot Marketing Hub from other similar products?

Advanced tools for lead capture, contact management, and analytics.

What is your favorite aspect of this product?

Marketing and email automation

What do you dislike most about this product?

The price is very high

What recommendations would you give to someone considering this product?

Not sure.

What differentiates HubSpot Marketing Hub from other similar products?

My experience with HubSpot Marketing Hub has been underwhelming. The integration with other tools and systems is not as seamless as advertised. I constantly have to renew social integrations, sometimes things don't publish, and metrics are not accurately reported. I get different numbers in the native social platforms than what appears in HS.

What is your favorite aspect of this product?

I like that it helps me automate social posting across multiple platforms at one time, but that's about it. The only reason I use it instead of other social tools is because we also use Hubspot for marketing operations and sales CRM.

What do you dislike most about this product?

My experience with HubSpot Marketing Hub's social media management features has been disappointing, particularly due to issues with inaccurate reporting and limited functionality. Reporting on social media campaigns has been consistently inaccurate. Metrics such as engagement rates, follower growth, and post reach have shown discrepancies when compared to the analytics provided directly by social media platforms. This inconsistency has made it challenging to accurately assess the performance of our social media strategies and make informed decisions. That's just the beginning but I'm out of characters.

What recommendations would you give to someone considering this product?

Start by evaluating the platform's fit for your business size and specific marketing requirements. Pay close attention to pricing to ensure it meets your budget because it can get expensive fast. Given the potential complexity, assess the learning curve and your team's readiness to adopt new technology. There are a lot of bells and whistles depending on your needs. Importantly, test the social media management tools and analytics for accuracy and effectiveness, especially if social media is a key part of your strategy.