What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Manvi M.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Robust Features, but Learning Curve Required

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

With its all-in-one platform that easily combines email campaigns with other marketing tools, HubSpot Marketing Hub Pro stands out in email marketing. HubSpot offers an integrated approach to email marketing, analytics, segmentation, and email automation into a one system, unlike other systems that might offer only email marketing services.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub Pro for email marketing is its advanced automations. With the help of the platform, email workflows that can be tailored according to user behavior can be created, resulting in email campaigns that are extremely focused and successful. Time is saved and continuous communication with both current and future consumers is ensured.

What do you dislike most about this product?

One drawback of HubSpot Marketing Hub Pro is the steep learning curve associated with its email marketing tools.

What recommendations would you give to someone considering this product?

I advise investing time in comprehensive training and onboarding for anyone thinking about using HubSpot Marketing Hub Pro for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jason G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Easy But a bit costly also needs to work on price

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is all in one CRM platform and has tons of features. I myself used hubspot on multiple ocassions and it manages data pretty nicely. Plus point is huge number of data can be categorised easily

What is your favorite aspect of this product?

Usability and Ui/UX design of the website it is very easy to use

What do you dislike most about this product?

Cost can be better. the Cost is quite high

What recommendations would you give to someone considering this product?

Check your Profits and based on that calculate if this is worth it for you or not

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Santosh M.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted May 2024

Great Marketing Tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Good for integration and Analytics

What is your favorite aspect of this product?

Analytics and visibility

What do you dislike most about this product?

Pricing is little high

What recommendations would you give to someone considering this product?

Great Analytics and usability

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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