What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Primo G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Amazing software to use !

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

For its user friendly interface and marketing tools.

What do you dislike most about this product?

the cost its a bit high for the latest version.

What recommendations would you give to someone considering this product?

it goods for marketing people. by giving them a option to easoily navigate the marketing tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Respectful

Sunil D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Comprehensive but less intuitive

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Developer friendly well structured data modeling Easily integrates with other tool Detailed api at no extra cost In-depth Multichannel Support

What is your favorite aspect of this product?

Inbuilt Powerful dashboard builders Ability to add custom fields and custom validation. Filtered view, custom screens and fined grained access control

What do you dislike most about this product?

Sometime slow to switch screens. Not very intuitive to use a lot of technicalities in configuration. e.g no dedicated marketing contact management etc.

What recommendations would you give to someone considering this product?

Great if you have a set marketing function, not a great value proposition for first-time users or very small/tiny marketing team.

Pros

  • Helps Innovate
  • Reliable
  • Generous Negotitation
  • Continually Improving Product

Tahir A.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

"Fantastic product!"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot: Beyond marketing automation, it's your all-in-one productivity tool. From running digital marketing to connecting with sales and hosting your website, it's the ultimate growth stack

What is your favorite aspect of this product?

Hubspot platform is cohesive, customisable, and connected, offering ease of adoption at a lower cost than cobbled-together alternatives. Experience the difference

What do you dislike most about this product?

I hate Multiple pop-ups, Autoplaying videos, Long-form fields Hamburger menus, Carousels and sliders Buttons and links that don't look like buttons or links

What recommendations would you give to someone considering this product?

if they decreases the cast of hub spot and remove some fields like multiple pop-ups autoplaying videos

Pros

  • Helps Innovate
  • Reliable
  • Inspires Innovation
  • Caring

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