What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Glenn W.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Good app, onboarding could be better

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with customer data

What is your favorite aspect of this product?

I like the integration with our website, forms and SEO

What do you dislike most about this product?

Onboarding was not well thought out and no linear plan was clear.

What recommendations would you give to someone considering this product?

Improve on onboarding process

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Respectful

Cons

  • Less Effective Service
  • Charges for Enhancements
  • Less Efficient Service

Eduardo B.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

Intuitive and inspiring

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is an intuitive CRM, and it is also very reliable, the workflows perform just as you would expect, unlike other CRMs

What is your favorite aspect of this product?

Workflows and reporting. And how fast it improves and implements new features.

What do you dislike most about this product?

Somehow it was very slow to run in my laptop browser, but this might have been a personal problem

What recommendations would you give to someone considering this product?

I believe Hubspot is a great option for everybody, no matter what size of company you are.

Pros

  • Continually Improving Product
  • Efficient Service
  • Caring
  • Respectful

Medinat M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Powerful tools for easy workflow

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot stands out with its all in one platform, user friendly interface, and seamless integration of CRM, email, social media, and automation tools.

What is your favorite aspect of this product?

My favorite aspect is the seamless integration of email marketing, social media scheduling, and contact management in one dashboard easy to use, time saving, and perfect for managing multiple clients.

What do you dislike most about this product?

The advanced features are locked behind higher-priced plans, which can be limiting for freelancers. Some useful tools like A/B testing or advanced automation aren’t available in lower tiers.

What recommendations would you give to someone considering this product?

Start with the free or Starter plan to explore key features. It's user-friendly. Great for solo marketers, but be prepared for higher costs if you need advanced tools later.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Over Delivered

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