What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Karthick P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Best in class CRM tool for SMB and MM Companies

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Compared to others CRM in the markets HubSpot have top in class features and capabilities to hold lot of data and consist of clear UI/UX design which help end user to access tool easily

What is your favorite aspect of this product?

The favourite aspects of this tool it holds different hub for different services and department in the organization level eg Sales hub is completely for business development and Account manager to handle all sales function.

What do you dislike most about this product?

The price is very complex and difficult to understand due to multiple tiers and add-ons features Limited customization is available

What recommendations would you give to someone considering this product?

Maximize the SEO blog optimization and suggestions to improve platform visibility Need advancement in analytics part to optimize the report

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kareem R.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2025

The best intro level CRM/Marketing Automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to scale up from need. It is expensive over time but the ease of use and extensive knowledge resources are second to none. Salesforce might be more powerful but Hubspot is better for the everyday business.

What is your favorite aspect of this product?

Ease of use, implementation and training.

What do you dislike most about this product?

Cost is a bit exorbitant once you add pretty basic features.

What recommendations would you give to someone considering this product?

It does everything GOOD but nothing exceptionally great besides email automation in my view.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Vendor's Interest First
  • Less Generous
  • Under Delivered

Vinay S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Boost marketing as well as sales.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Application is really smooth and easy to navigate for marketing related tasks. It has high no of features that helps alot in email marketing as well as automation. Rapidly integrated with other CRM for better productivity. It really reduce the human efforts and makes the streamline process.

What is your favorite aspect of this product?

Easy for us to analyse the customer behaviour on the basis of the marketing reports. It allow us to improve our services. It boosts our social media presence as well.

What do you dislike most about this product?

I have never faced any major issue so far.

What recommendations would you give to someone considering this product?

This is one platform that allows to manage marketing on all platforms without any issue. It is game changer for all marketing teams in every organisation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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