What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

SPAM Compliance

82

Mobile Optimized

82

Dynamic Content

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Pappu S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Powerful All-in-One Marketing Automation tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is unique in that it combines effortlessly marketing automation, CRM integration, and ease of use. Unlike most competitors at the enterprise level, it provides scalability without undue complexity, making it equally suitable for new startups and older companies. Its drag-and-drop automation workflows, AI-driven content suggestions, and dynamic lead nurturing features make it stand out particularly for businesses

What is your favorite aspect of this product?

I like its intuitive user experience and deep CRM connectivity make campaign execution effortless

What do you dislike most about this product?

It's design flexibility of landing pages and email templates somewhat limiting

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is ideal for companies that focus on inbound marketing, lead nurturing, and automation with minimal learning curve. Startups can make use of the free plan, whereas expanding companies should consider pricing cautiously before signing up for higher-tier plans. For companies requiring extreme customization or enterprise-level AI insights, considering other platforms such as Marketo or Pardot might be worth it.

Pros

  • Performance Enhancing
  • Unique Features
  • Client's Interest First
  • Transparent

Micel A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Everything is good. hubspot is expensive

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differentiates itself with its all-in-one platform, seamless CRM integration, advanced automation, and user-friendly tools. It focuses on inbound marketing, offers robust personalization, detailed analytics, and scales for businesses of all sizes. Its AI-powered features and strong community support further set it apart.

What is your favorite aspect of this product?

The contact tracking and marketing features.

What do you dislike most about this product?

I like everything. I dont likle the cost of it.

What recommendations would you give to someone considering this product?

Lower the cost.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Yinka O.

  • Role: Sales Marketing
  • Industry: Utilities
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2025

HubSpot marketing Hub as a great tool for digital

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's User Friendly Interface and Cost of Ownership

What is your favorite aspect of this product?

It's user friendly Interface

What do you dislike most about this product?

I have been having a great experience with so far, so I would say there's nothing I dislike about it at this moment.

What recommendations would you give to someone considering this product?

I will tell them to go for it and they would never regret using it

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Fair

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