What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

SPAM Compliance

82

Mobile Optimized

82

Dynamic Content

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Deyan G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Fantastic product. It's everything I wanted.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's super easy to use, despite having a lot of features. I love the interface too.

What is your favorite aspect of this product?

The ease of use.

What do you dislike most about this product?

It can get overwhelming if you are to take full advantage of the product.

What recommendations would you give to someone considering this product?

Go with the free version first to see if it suits your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Super Efficient Marketing Automation Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.

What is your favorite aspect of this product?

I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.

What do you dislike most about this product?

Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better

What recommendations would you give to someone considering this product?

HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Khushi G.

  • Role: Operations
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful marketing tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out with its user-friendly interface and all-in-one platform. It also offers seamless CRM integration, which enhances its overall effectiveness.

What is your favorite aspect of this product?

My favorite aspect is the intuitive, easy-to-use interface that streamlines marketing workflows. The robust automation tools also make managing campaigns effortless.

What do you dislike most about this product?

The pricing can be quite high, especially for small businesses. Additionally, some advanced features are only available in higher-tier plans.

What recommendations would you give to someone considering this product?

I recommend starting with the free version to explore its core features. Be prepared for potential upselling to higher-tier plans as your needs grow.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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