What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

83

Email Templates

83

SPAM Compliance

83

Mobile Optimized

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Pooja d.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

One of the best email marketing tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It definitely differs from other similar products with its uniqueness in combining marketing, sales, and service tools into a single platform, allowing for seamless lead management, email marketing, content management, social media management, and CRM integration. Many competitors primarily focus on email marketing or CRM separately.

What is your favorite aspect of this product?

My favorite aspects of this product is their user-friendly interface, all in one platform, extensive automation, comprehensive reporting, scalability, free CRM and extensive learning resources.

What do you dislike most about this product?

I dislike their high pricing for advanced features, steep learning curve for advanced features, limited customisation in lower plans and email marketing limitations.

What recommendations would you give to someone considering this product?

I would definitely recommend you to check with your IT infrastructure and get the right premium plan accordingly.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Respectful

Shivendu S.

  • Role: Finance
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Integration of Cybersecurity and Data Protection

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

A password manager that is built in would be a very beneficial feature in terms of security since it would enable the users to store and manage their passwords in a secure way right within the system.

What is your favorite aspect of this product?

It employs AI to spot and knock out threats before they damage, hence minimalizing the risk of malware and ransomware attacks. The system's security is upheld through this proactive method.

What do you dislike most about this product?

Settings make the UI too complicated for those who are new to it, which may cause it to feel less intuitive for the first-time users.

What recommendations would you give to someone considering this product?

In the case of the growing business, it is recommended to study Acronis to see what parts are scalable.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Pruthviraj K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

HubSpot Marketing Hub helped to present and grow.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out for its all-in-one platform, combining powerful marketing automation, CRM integration, and advanced analytics in a single, user-friendly system. Its scalability and deep customization make it ideal for growing businesses looking for both simplicity and advanced capabilities.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless integration across marketing, sales, and service teams, allowing for a unified view of the customer journey in one place.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is that advanced reporting customization can feel limited, especially when trying to build highly complex, cross-object reports.

What recommendations would you give to someone considering this product?

I’d recommend fully exploring HubSpot’s automation, CRM integration, and reporting tools to see if they align with your team’s needs — and make sure the pricing fits your growth plans, especially if your contact list is large.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

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