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HubSpot Marketing Hub
8.8 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

SPAM Compliance

82

Mobile Optimized

82

Dynamic Content

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

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Website Analytics

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2024

"User-friendly and feature-rich, but room for impr

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Saves Time

Shams A.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great product, pricing can we worked upon.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub really shines with its all-in-one approach, making it easy to handle everything from email to social media, It’s super user-friendly, comes with tons of helpful resources, and grows with business as you need more advanced features.

What is your favorite aspect of this product?

What I like about HubSpot Marketing Hub is how everything just fits well together email, social media, CRM all in one easy-to-use place, making it so much simpler to manage our business social needs.

What do you dislike most about this product?

One downside of HubSpot Marketing Hub is its pricing, while it offers great features, it becomes quite costly.

What recommendations would you give to someone considering this product?

If someone is considering HubSpot Marketing Hub, I would recommend starting with their free tier to get a feel for the platform’s core features. Be mindful of the pricing as per the scale of the business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Effective Service

Adam C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Rounded, safe, bounded

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is a very rounded and safe environment for marketers to play in. It's a bit like when you go to the bowling alley and use the 'bump n bowl' for the kids - there's not a lot that can go wrong using this, which isn't the case for something heavy like Marketo.

What is your favorite aspect of this product?

Fast setup, easy to adapt to needs, quick to build out marketing and email programmes in.

What do you dislike most about this product?

The analytics just aren't configurable enough - you can have your data how HubSpot suggests it, or change your processes to match, but not the other way around.

What recommendations would you give to someone considering this product?

Consider if you're a large, complex enterprise type customer. If you are - then perhaps you need to spend the $ and get something more powerful, with someone in MOPS to back that up.

Pros

  • Respectful
  • Acts with Integrity
  • Friendly Negotiation
  • Reliable

Cons

  • Commodity Features

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