What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Shivendu S.

  • Role: Finance
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Integration of Cybersecurity and Data Protection

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

A password manager that is built in would be a very beneficial feature in terms of security since it would enable the users to store and manage their passwords in a secure way right within the system.

What is your favorite aspect of this product?

It employs AI to spot and knock out threats before they damage, hence minimalizing the risk of malware and ransomware attacks. The system's security is upheld through this proactive method.

What do you dislike most about this product?

Settings make the UI too complicated for those who are new to it, which may cause it to feel less intuitive for the first-time users.

What recommendations would you give to someone considering this product?

In the case of the growing business, it is recommended to study Acronis to see what parts are scalable.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Pruthviraj K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

HubSpot Marketing Hub helped to present and grow.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out for its all-in-one platform, combining powerful marketing automation, CRM integration, and advanced analytics in a single, user-friendly system. Its scalability and deep customization make it ideal for growing businesses looking for both simplicity and advanced capabilities.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless integration across marketing, sales, and service teams, allowing for a unified view of the customer journey in one place.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is that advanced reporting customization can feel limited, especially when trying to build highly complex, cross-object reports.

What recommendations would you give to someone considering this product?

I’d recommend fully exploring HubSpot’s automation, CRM integration, and reporting tools to see if they align with your team’s needs — and make sure the pricing fits your growth plans, especially if your contact list is large.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Arewa O.

  • Role: Human Resources
  • Industry: Communications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Challenging to new users

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Swift to use

What is your favorite aspect of this product?

User interface

What do you dislike most about this product?

Takes time

What recommendations would you give to someone considering this product?

Focus on compliance

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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