What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

83

Email Templates

83

SPAM Compliance

82

Content Authoring

82

Mobile Optimized

82

Dynamic Content

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Akanksha B.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Best Marketing Platform for Streamlined Campaigns

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms because it offers an all-in-one solution that combines everything you need in one place, from email marketing and lead generation to analytics and social media management. It also excels in automation, allowing businesses to create personalized workflows for nurturing leads.

What is your favorite aspect of this product?

My favourite aspect of this product is its ease of use combined with powerful automation features. The platform is incredibly intuitive, so even if you're not very tech-savvy, you can quickly start creating campaigns, managing leads, and analyzing results. Hubspot helps in setting up email workflows, automating lead nurturing, or tracking campaign performance effectively and effeciently.

What do you dislike most about this product?

The thing I dislike most about HubSpot Marketing Hub is its pricing for the more advanced features. While the free version offers a lot of great tools,

What recommendations would you give to someone considering this product?

HubSpot offers a robust free plan, so it’s a good idea to start there and get a feel for the platform. It provides basic tools like email marketing, forms, and lead tracking, which can be enough for smaller businesses. HubSpot is a great option if you're looking for an all-in-one marketing solution that can grow with your business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Javier G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic Product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out because it’s built for ease of use, offering an all-in-one platform that integrates CRM, automation, analytics, and content management without requiring complex setup or high technical expertise. Its native integrations and focus on a cohesive customer experience let teams streamline their work and see real results faster, making it a favorite for companies scaling up.

What is your favorite aspect of this product?

One of the best aspects of HubSpot Marketing Hub is its intuitive automation. It’s incredibly user-friendly, allowing you to set up sophisticated workflows and personalized customer journeys without any coding, which really helps teams stay connected and scale their marketing efforts smoothly.

What do you dislike most about this product?

The biggest downside to HubSpot Marketing Hub is its pricing, especially as you scale up with more contacts and advanced features. For smaller teams or businesses, the cost can add up quickly, making it challenging to take full advantage of everything it offers without a sizable budget.

What recommendations would you give to someone considering this product?

If you’re considering HubSpot Marketing Hub, start by clearly defining your goals and what features you’ll genuinely need, as this can help you choose the right tier and avoid extra costs. Take full advantage of the free trial and HubSpot’s extensive training resources to get familiar with the platform, and don’t be afraid to reach out to support—they’re responsive and can help you optimize your setup for your specific needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rakshit C.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

HubSpot Marketing Hub- Ease to Use for B2B

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is been great tool which supports email marketing, marketing automation which is very unique from other similar products.Its got solid capabilities for marketing campaigns, email marketing and SEO.

What is your favorite aspect of this product?

HubSpot Marketing Hub my favourite aspect is easy to use and easy to integrate other platforms for an all in one place for businesses to see campaigns,data and performance.I also appreciate the use of email and newsletter facilitation based on automation campaigns using workflows.

What do you dislike most about this product?

It will be better if it has more customisation of workflows.

What recommendations would you give to someone considering this product?

For business which want to upgrade and are new can definitely consider this product which have strong focus on inbound marketing and lead generation.The platform’s lead capture and management tools along with its email marketing and social media management capabilities make it excellent choice.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

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