What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Kaitlyn W.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot has great ad management features

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

To organize and categorize prospects and to compose marketing emails, we rely on HubSpot. HubSpot is assisting us in consistently cleaning our database and sending them exceptional emails. We can easily identify what our audience likes and doesn't like with all of these reporting tools.

What is your favorite aspect of this product?

The simplicity of use and the ease of implementing HTML email templates are two of my favorite features. I really like how comprehensive Hubspot is; it allows me to handle everything from forms and landing pages to emails and automation. As a daily user, I can attest to how easy it is to interface with other platforms.

What do you dislike most about this product?

Some aspects might use some tweaking. But I appreciate that HubSpot is consistently developing new features and fixing bugs, and that their support staff is available whenever I need them.

What recommendations would you give to someone considering this product?

With its help, I can monitor campaign reactions with greater precision. An excellent resource for local companies. The best part of HubSpot is how well it connects with other applications. This allows us to have a complete picture of our clients and contacts.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Lauren F.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

This is a wonderful product, great courses!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its great to have access to a wide range of products

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

too much variation

What recommendations would you give to someone considering this product?

its great!

Pros

  • Transparent
  • Friendly Negotiation
  • Security Protects
  • Helps Innovate

Carolyn F W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

All-in-one marketing tools with Hubspot

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot has been an incredible resource in helping us scale our marketing efforts. Not only is the system easy to use, but the level of reporting is also advantageous. From MQL and SQL to Sales, our data points are connected through a series of integrations, allowing our funnel to run smoothly.

What is your favorite aspect of this product?

I really like how all the analytics, reports, automation, and dashboards are in one place. In my experience, small businesses often struggle to make informed decisions due to lack of tracking and tools. As a result, all of your measurements and dashboards are created manually, which can be time-consuming and error-prone.

What do you dislike most about this product?

For some smaller businesses, price is the only real drawback. Some teams have to search for free or unused marketing materials because their budgets are so tight. That said, the value of the marketing center is undeniable.

What recommendations would you give to someone considering this product?

I can streamline the process of tracking, analyzing, and making strategic decisions based on consumer behavior by connecting all my marketing resources in one place using Hubspot Marketing Hub. Additionally, it serves as a conduit for all my marketing efforts to reach the sales force.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Effective Service

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