What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Kristina A.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Riding the marketing wave with HubSpot Marketing

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is my marketing surfboard, riding the wave of chaos. It is like a magic wand that solves the riddle of dispersed efforts. Centralizing data, connecting the dots, and making sense of the marketing clutter is a lifesaver. This bad boy's integration skills have turned my marketing strategy into a well-orchestrated symphony.

What is your favorite aspect of this product?

Let's talk about the interesting factor: integration. HubSpot Marketing Hub is the DJ at my marketing party, syncing CRM, analytics tools, and social media platforms like it's nothing. Automation is my new best friend, saving me time and avoiding data entry nightmares. The analytics dashboard? It's like my daily dose of marketing inspiration.

What do you dislike most about this product?

Now, let's face it: integrations can be a rollercoaster. Sometimes they are smooth and other times you hit a bump. And when you're deep into custom integrations, a little more help from the support team wouldn't hurt. Also, a word of warning: occasional glitches can throw off your pace.

What recommendations would you give to someone considering this product?

Are you thinking about riding the HubSpot Marketing Hub wave? Do it! If you love seamless integrations and dream of a united marketing front, this is your ticket. Be prepared for some technical issues, but don't worry, the support team has your back. Dive into the world of integration with an adventurous mindset – it's a wild ride worth taking!

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Gemma A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple, easy to use and integrates well

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integrated with the database easily

What is your favorite aspect of this product?

Integration and customer support

What do you dislike most about this product?

Quite simplified

What recommendations would you give to someone considering this product?

If you are a hubspot user then definitely go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marissa R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Features maximize ease of data analysis

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It allows more robust reporting, notification of how long users open and read emails. Organization and data analytics are top notch!

What is your favorite aspect of this product?

Ease of Use and reporting

What do you dislike most about this product?

The cloud based software can get glitches at times or change features/ layouts without notifying users, so it can delay our process at times

What recommendations would you give to someone considering this product?

Do a cost benefit analysis against your current software and realize there IS an investment for long term planning and growth but it is usally worth it.

Pros

  • Helps Innovate
  • Efficient Service
  • Continually Improving Product
  • Reliable

Cons

  • Vendor Friendly Policies
  • Less Generous
  • Leverages Incumbent Status

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