What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Kaitlin N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Flexible, Intuitive, and Perfect for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.

What is your favorite aspect of this product?

I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.

What do you dislike most about this product?

I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.

What recommendations would you give to someone considering this product?

Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Or N.

  • Role: Operations
  • Industry: Banking
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

We use it as a marketing tracking

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very flexible CRM with a lot of technical uses

What is your favorite aspect of this product?

Very easy to initiate. A lot of use cases and very technical.

What do you dislike most about this product?

I wouldn't say I like how my company implements it so it's tough for me to work with. I don't think it's the product itself

What recommendations would you give to someone considering this product?

To make sure he knows how to use it first

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Cons

  • Slower Product Innovation
  • Vendor Friendly Policies
  • Vendor's Interest First

Arkadiusz K.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Fantastic features, scary at first.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Complexity of solution.

What is your favorite aspect of this product?

Primarly using CRM

What do you dislike most about this product?

Complex UI

What recommendations would you give to someone considering this product?

One solution to rule them all.

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Unique Features

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