What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ram S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

East to use and fantastic tool to marketing pros

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This has all the features that a marketer need to do.

What is your favorite aspect of this product?

The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.

What do you dislike most about this product?

only the pricing, rest is perfect.

What recommendations would you give to someone considering this product?

Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thi N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great all-in-one platform for small businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.

What recommendations would you give to someone considering this product?

- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sheyla G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Command center for our marketing management

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Without a doubt, it has been the direct channel to achieve the satisfaction of our clients, since through marketing campaigns we have had the direct channel to achieve solid and integrated commercial strategies that allow us to reflect our message in a clear and direct way, which is a point in favor of our name and our brand. On the other hand, it has been an ideal tool to achieve efficiency and automation in various processes for the marketing team, simplifying tasks and speeding up the sending of promotional campaigns. It is an open space for productivity, campaign management and process streamlining.

What is your favorite aspect of this product?

It has everything in one. It is incredible how it is possible to include various functions in one place and manage our work completely. It allows us to make email campaigns with the configuration of the landing page in an automated way, managing the database and streamlining processes. It is possible to quickly have a large amount of work ready, with every little detail. It is intuitive with a complete interface, it does not provide any problem through its functions, since each one of them is solid. It is a simple and undoubtedly complete platform.

What do you dislike most about this product?

Its price is one of the things that are difficult to manage, it can become too expensive, understanding that it provides incredible tools, however, its high subscription prices seem to be too much. There are some constant updates that are difficult to maintain. If one of the team members has not updated, it does not allow them to follow the workflow and this is a limiting feature for our teamwork. We have encountered the inconvenience of correctly editing the design of some emails with multimedia files, sometimes it is not so easy to move or adjust the sizes of these.

What recommendations would you give to someone considering this product?

Contact management through email allows you to maintain a list of clients and thus the sending of campaigns in a simple way. It is one of its best features and has been very useful to our team.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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