

In Partnership With SelectHub

What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Dynamic Content
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Ram S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Dec 2024
East to use and fantastic tool to marketing pros
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
This has all the features that a marketer need to do.
What is your favorite aspect of this product?
The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.
What do you dislike most about this product?
only the pricing, rest is perfect.
What recommendations would you give to someone considering this product?
Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Thi N.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2024
Great all-in-one platform for small businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.
What do you dislike most about this product?
What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.
What recommendations would you give to someone considering this product?
- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Sheyla G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Command center for our marketing management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Without a doubt, it has been the direct channel to achieve the satisfaction of our clients, since through marketing campaigns we have had the direct channel to achieve solid and integrated commercial strategies that allow us to reflect our message in a clear and direct way, which is a point in favor of our name and our brand. On the other hand, it has been an ideal tool to achieve efficiency and automation in various processes for the marketing team, simplifying tasks and speeding up the sending of promotional campaigns. It is an open space for productivity, campaign management and process streamlining.
What is your favorite aspect of this product?
It has everything in one. It is incredible how it is possible to include various functions in one place and manage our work completely. It allows us to make email campaigns with the configuration of the landing page in an automated way, managing the database and streamlining processes. It is possible to quickly have a large amount of work ready, with every little detail. It is intuitive with a complete interface, it does not provide any problem through its functions, since each one of them is solid. It is a simple and undoubtedly complete platform.
What do you dislike most about this product?
Its price is one of the things that are difficult to manage, it can become too expensive, understanding that it provides incredible tools, however, its high subscription prices seem to be too much. There are some constant updates that are difficult to maintain. If one of the team members has not updated, it does not allow them to follow the workflow and this is a limiting feature for our teamwork. We have encountered the inconvenience of correctly editing the design of some emails with multimedia files, sometimes it is not so easy to move or adjust the sizes of these.
What recommendations would you give to someone considering this product?
Contact management through email allows you to maintain a list of clients and thus the sending of campaigns in a simple way. It is one of its best features and has been very useful to our team.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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