In Partnership With SelectHub
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Content Authoring
Mobile Optimized
Dynamic Content
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Website Analytics
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Satyanarayen R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Best CRM and Marketing tool for startup
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Very low learning curve Ease of use Good customer support team and reference materials Pre-built attractive campaign templates
What is your favorite aspect of this product?
Ease of Integration with other marketing intelligence tools Deliverability Pre-built sequence and dashboards
What do you dislike most about this product?
No integration with Linkedin
What recommendations would you give to someone considering this product?
Would definitely recommend it for startup and mid-market companies. Start with free version (free version itself comes with a lot of features)
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Kirsty F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Easy to use, precise campaign tuitions
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
CRM tool with built in marketing features - one stop shop. As oppose to other products which are a stand alone marketing tool
What is your favorite aspect of this product?
The ability to build out your campaigns and create sequences as part of the marketing
What do you dislike most about this product?
The format of the emails can be quite rigid
What recommendations would you give to someone considering this product?
Take your time to cleanse your data and use sequences as part of your campaigns. Once your campaigns have been delivered via email always take the time to go back and assess your click rates
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Helmut S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
HubSpot Marketing Hub helps businesses grow.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot allows me to create a complete email marketing strategy (with one-time and automated emails) and segment my contacts for audiences. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website. Beyond making us generate new leads, it helps us easily communicate with our Sales teams, who now speak the same language as us.
What is your favorite aspect of this product?
Ability to create standard templates for our emails and landing pages. Planning of social networks and chatbot. Automation of workflows. Email marketing. Sales funnel management. Details about which campaigns worked and provided leads.
What do you dislike most about this product?
The contact, ticket, and deal data are not that connected (in a way that I can't get in a simple view).
What recommendations would you give to someone considering this product?
Hubspot is part of my routine as a sales manager. It helps me get the data I need to make strategic decisions, with the contact/ticket/deal view or even the report builder. It allows my operation to have a complex but complete marketing automation process and create the best segmentations to achieve all our goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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