In Partnership With SelectHub
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Dynamic Content
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Syed Waqqas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I have worked on Mail Chimp and HubSpot offers a lot more than most email marketing tools.
What is your favorite aspect of this product?
The design process is extremely user-friendly.
What do you dislike most about this product?
Implementing new templates can be a lengthy process.
What recommendations would you give to someone considering this product?
Definitely use the A/B Testing features for emails.
Pros
- Helps Innovate
- Continually Improving Product
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Kristen P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Made Us a More Efficient Team!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ability to have everything in one place has certainly contributed to the increased productivity and efficiency of our marketing team. We can create automated workflows for customer onboarding and software licensure distribution, assess the success of email campaigns and landing pages, build forms for lead capture, and more. We can also build dashboards to combine data and get a bird's eye view of the success of omnichannel campaigns.
What is your favorite aspect of this product?
When building forms, there is a library of contact fields provided that were used in other lead-gathering activities. The forms sync with our customer database, which is updated with current information at the same time a form for an event or other marketing activity is submitted. In addition, the contact fields can be easily dropped into place and customized, if needed. So, building and publishing a form is quite a quick process.
What do you dislike most about this product?
The platform does require some training, and our team is mostly learning on our own and independently. I wish there was a video onboarding journey or other material to help us get established quickly. However, their technical support team is unmatched. They are really the kindest team that we've worked with, and their support will work with you to solve issues together.
What recommendations would you give to someone considering this product?
When establishing Hubspot with your team, be prepared to learn constantly. There is so much that can be done with this platform that the sky is the limit for campaign management and connecting with their support team with any questions is the best way to understand each caveat of this platform (especially with workflow triggers!).
Pros
- Enables Productivity
- Respectful
- Continually Improving Product
- Trustworthy
Please tell us why you think this review should be flagged.
Raven W.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Feb 2023
Really integrated, lots of tools within the hub
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is more integrated which makes reporting a lot easier as its all in the hub.
What is your favorite aspect of this product?
I like the spam testing is in the platform instead of using other elements and plain text is created automatically and not manual.
What do you dislike most about this product?
I think that it is so big it can be quite daunting sometimes, I don't think I use as much as I could.
What recommendations would you give to someone considering this product?
More onboarding
Pros
- Enables Productivity
- Friendly Negotiation
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
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