What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Jeff B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot is world class for account based marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The content library that they have is superior and the CRM is top notch

What is your favorite aspect of this product?

The integration with the mailing clients and other marketing tools

What do you dislike most about this product?

Some of the automation features are expensive to access for small business

What recommendations would you give to someone considering this product?

Definitely utilize the CRM to start and grow into the advanced features

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Respectful

Alfredo S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent end to end product

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Customer service

What is your favorite aspect of this product?

How intuitive it is

What do you dislike most about this product?

Nothing really comes to mind

What recommendations would you give to someone considering this product?

Try it first

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ravish K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Good for lead management not so for emails

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It’s ease to use and integration with Salesforce

What is your favorite aspect of this product?

Ease of use and import to excel

What do you dislike most about this product?

Email marketing bit. Not easy to designs

What recommendations would you give to someone considering this product?

Use this for marketing hub and lead management and not for email marketing

Pros

  • Reliable
  • Performance Enhancing
  • Acts with Integrity
  • Generous Negotitation

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