What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2022

Effective product!

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Cons

  • Slower Product Innovation
  • Commodity Features
  • Under Delivered

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot has taken us to the next level!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very easy to use and the analytics are easy

What is your favorite aspect of this product?

The analytics

What do you dislike most about this product?

Integration with Agent Dealer

What recommendations would you give to someone considering this product?

Make sure to get real Salesforce, not Agent Dealer

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Philippe C.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Tons of useful quality features, but a bit pricey!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very easy to learn to use. Their Academy offers high quality training and resources. You can actually CALL them during business hours and speak quickly with a qualified expert that will really help you.

What is your favorite aspect of this product?

The marketing automation workflow is fantastic !

What do you dislike most about this product?

It can be quite expensive, but if you use efficiently all the features, it can bring you way more in business value.

What recommendations would you give to someone considering this product?

Make sure to get all the training they offer on their Academy to leverage the full potential of the platform.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Under Delivered
  • Less Generous

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