What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot is the best alternative in marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Finally, a CRM platform that is powerful and easy to use. Create enjoyable customer experiences. Have a great time doing it. It has all the tools and integrations you need for marketing, sales, content management and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.

What is your favorite aspect of this product?

Marketing software to help you increase traffic, convert more visitors and run full inbound marketing campaigns at scale. Sales CRM software to help you get more detailed information about prospects, automate tasks you hate and close more deals faster, customer service to help you connect with customers, exceed expectations and turn them into advocates who grow your business.

What do you dislike most about this product?

Clunky technology to totally useless support, HubSpot has somehow tricked marketers into using a product and service that is infinitely inferior to much cheaper, effective and friendly competitors.

What recommendations would you give to someone considering this product?

Content management software that is flexible for marketers, powerful for developers, and gives customers a secure, personalized experience; syncs your applications, cleans and preserves customer data, and automates processes, so all your systems and teams work better together.

Pros

  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation
  • Caring

Mathew W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

good software but frustrating at times

Likeliness to Recommend

4 /10

What differentiates HubSpot Marketing Hub from other similar products?

not sure but its better than what we used before

What is your favorite aspect of this product?

sequences

What do you dislike most about this product?

not easy to get a conversion rate

What recommendations would you give to someone considering this product?

better reporting

Pros

  • Saves Time
  • Includes Product Enhancements
  • Reliable
  • Fair

Cons

  • Commodity Features
  • Less Effective Service
  • Less Performance Enhancing

Mahinour A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Amazing product but a bit pricey

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use and saves times

What is your favorite aspect of this product?

The fact that it's a all in one platform for all the team

What do you dislike most about this product?

It's pricing methods

What recommendations would you give to someone considering this product?

Check pricing carefullly as it gets expensive

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

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