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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

Mobile Optimized

83

Dynamic Content

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Usability and Intuitiveness

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Website Analytics

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Hassan Ali A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Super useful product for Email marketing!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Great learning resources are available!

What is your favorite aspect of this product?

A/B testing and ease in segmentation

What do you dislike most about this product?

The interface is hard to use as compared to something like Klaviyo

What recommendations would you give to someone considering this product?

If you're looking to start email marketing for your online store, this is a great software.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

Dario A.

  • Role: C-Level
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Easy to use with a lot of funcionality

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to Use and a lot of funcionalyty We also use contact form that allow us to di lead gen

What is your favorite aspect of this product?

Form for lead gen

What do you dislike most about this product?

Nothing we like everything Maybe could be useful have recording like hotjar

What recommendations would you give to someone considering this product?

Best in class

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

Nitish K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

All-in-one CRM Software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create different kind of sale, marketing campaigns along with planning activities for improving your customer experience. The tool is friendly and simple to use with a tons of features embedded within it. It can help in generating leads and offers valuable interventions which one make in campaigns to improve the efficacy.

What is your favorite aspect of this product?

I love the feature to set up automated marketing campaigns and it works like a charm.

What do you dislike most about this product?

Towards the beginning, one may feel overwhelmed by the sheer amount of features available on the platform but they have come up with helpful training materials in recent times which is helpful to begin one's journey on HubSpot.

What recommendations would you give to someone considering this product?

If you are looking for a comprehensive CRM tool which you can start using without subscribing, HubSpot is the tool to go for. Later, you can choose to upgrade to a Pro subscription.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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