What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Nitish K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

All-in-one CRM Software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create different kind of sale, marketing campaigns along with planning activities for improving your customer experience. The tool is friendly and simple to use with a tons of features embedded within it. It can help in generating leads and offers valuable interventions which one make in campaigns to improve the efficacy.

What is your favorite aspect of this product?

I love the feature to set up automated marketing campaigns and it works like a charm.

What do you dislike most about this product?

Towards the beginning, one may feel overwhelmed by the sheer amount of features available on the platform but they have come up with helpful training materials in recent times which is helpful to begin one's journey on HubSpot.

What recommendations would you give to someone considering this product?

If you are looking for a comprehensive CRM tool which you can start using without subscribing, HubSpot is the tool to go for. Later, you can choose to upgrade to a Pro subscription.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Svetla M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything for marketing automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Many marketing tools integrated in one, ease of use, multitude of features, awesome support

What is your favorite aspect of this product?

The marketing automation workflows are great - very easy to set up, awesome analytics

What do you dislike most about this product?

A bit pricey for startups

What recommendations would you give to someone considering this product?

To start with the free CRM edition and use it as much as possible, then convert to paid when there are more leads in the database

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rafael C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic software but need to be full understood

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.

What is your favorite aspect of this product?

It’s very intuitive, easy to use and complete software

What do you dislike most about this product?

It’s not very updated as it would have to be related with social media posting and management.

What recommendations would you give to someone considering this product?

Make a good implementation and learn the best practices to get the most of the software for each team.

Pros

  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product
  • Reliable

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