What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

Content Authoring

83

SPAM Compliance

82

Mobile Optimized

82

Dynamic Content

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Jason G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Easy But a bit costly also needs to work on price

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is all in one CRM platform and has tons of features. I myself used hubspot on multiple ocassions and it manages data pretty nicely. Plus point is huge number of data can be categorised easily

What is your favorite aspect of this product?

Usability and Ui/UX design of the website it is very easy to use

What do you dislike most about this product?

Cost can be better. the Cost is quite high

What recommendations would you give to someone considering this product?

Check your Profits and based on that calculate if this is worth it for you or not

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Santosh M.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted May 2024

Great Marketing Tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Good for integration and Analytics

What is your favorite aspect of this product?

Analytics and visibility

What do you dislike most about this product?

Pricing is little high

What recommendations would you give to someone considering this product?

Great Analytics and usability

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Mason Y.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic Product for Tracking Metrics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The usability and integration to Salesforce was fantastic.

What is your favorite aspect of this product?

Seeing the level of engagement from clients, and intuitiveness of Hubspot.

What do you dislike most about this product?

Nothing comes to mind at the time.

What recommendations would you give to someone considering this product?

Make sure to have a well rounded knowledge of all of the features to maximze this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

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