What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

83

Email Templates

83

SPAM Compliance

83

Mobile Optimized

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Megan K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to implement + depth of features

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.

What is your favorite aspect of this product?

The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.

What do you dislike most about this product?

I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.

What recommendations would you give to someone considering this product?

Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Saves Time

Vivian Francos ..

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2022

excellent full intuitive and interactive

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

excellent full intuitive and interactive and easy implementation

What is your favorite aspect of this product?

So fast and totally interactive

What do you dislike most about this product?

price for improve service

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Best All-in-One Marketing Solution!

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Cons

  • Under Delivered
  • Wastes Time

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