In Partnership With SelectHub
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Dynamic Content
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Miranda M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Great training
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to navigate, also has sales functions
What is your favorite aspect of this product?
User friendly, learning focused
What do you dislike most about this product?
Oversimplified
What recommendations would you give to someone considering this product?
Use in group setting
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Arthur F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
All-in-one solution for digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The most influential feature of HubSpot is it’s all-roundedness. It is very helpful especially for small scale businesses. The price is worth paying for the features that it has to offer. More content can be conveyed to a larger audience which was previously difficult.
What is your favorite aspect of this product?
Automation carries more than half of the work load. Customer support service is just awesome. Chat support is specifically very helpful. By inserting links, images (screenshots for example) problems can be addressed very quickly and efficiently.
What do you dislike most about this product?
HubSpot has so much to offer that I hardly have any complaints. Only if it was possible to personalize the rules for managing the duplicate contacts. At times, some features may not seem to be useful to upgrade them.
What recommendations would you give to someone considering this product?
HubSpot academy aids a lot in learning automation related to marketing. Workflows are pretty simple to use and easy to understand. HubSpot is a definite tool to be used for converting a contact into sales opportunity. A 5/5 recommendation.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Megan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to implement + depth of features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.
What is your favorite aspect of this product?
The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.
What do you dislike most about this product?
I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.
What recommendations would you give to someone considering this product?
Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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