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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Respectful

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

83

Email Templates

83

SPAM Compliance

83

Mobile Optimized

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Customization

83

Ease of Data Integration

83

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Website Analytics

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Worth the price for growing businesses.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.

What is your favorite aspect of this product?

The workflows and how easy it is to build these out.

What do you dislike most about this product?

There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).

What recommendations would you give to someone considering this product?

Be ready for a busy period getting things implemented at first

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

completa y original

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Jose R.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

HubSpot Marketing Hub - getting a thumbs up

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I'm a huge fan of Hubspot's productivity and list-building features. Its personalized marketing capabilities is extremely outstanding and effective. Massive time saver, extremely user-friendly, and, yes, amazing customer service.

What is your favorite aspect of this product?

HubSpot is a fully - featured program that offers users a wide range of capabilities such as Dynamic Material, sparked drip sequencing, lead grooming, dashboards, customization functions, and the entire API.

What do you dislike most about this product?

I'm not really a fan of the first learning experience or the way instructional resources are presented. Rather than a manual guide, they've gone with a jumbled mixture of public forums and FAQs.

What recommendations would you give to someone considering this product?

If you prefer working on statistics and evaluating them, HubSpot is really the perfect starting point. This is a fully - featured platform that will undoubtedly suit your CRM requirements.

Pros

  • Efficient Service
  • Saves Time
  • Acts with Integrity
  • Transparent

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