What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

84

Email Templates

83

Mobile Optimized

83

Dynamic Content

83

Content Authoring

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

83

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

completa y original

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Jose R.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

HubSpot Marketing Hub - getting a thumbs up

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I'm a huge fan of Hubspot's productivity and list-building features. Its personalized marketing capabilities is extremely outstanding and effective. Massive time saver, extremely user-friendly, and, yes, amazing customer service.

What is your favorite aspect of this product?

HubSpot is a fully - featured program that offers users a wide range of capabilities such as Dynamic Material, sparked drip sequencing, lead grooming, dashboards, customization functions, and the entire API.

What do you dislike most about this product?

I'm not really a fan of the first learning experience or the way instructional resources are presented. Rather than a manual guide, they've gone with a jumbled mixture of public forums and FAQs.

What recommendations would you give to someone considering this product?

If you prefer working on statistics and evaluating them, HubSpot is really the perfect starting point. This is a fully - featured platform that will undoubtedly suit your CRM requirements.

Pros

  • Efficient Service
  • Saves Time
  • Acts with Integrity
  • Transparent

Cassandra T.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

Top line in the market but improvements required

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very handy, creating landing pages is very easy with its drag and drop feature. When making a comparison of HS with salesforce, we prefer using Hubspot for creating landing pages, optimizing campaigns and test the campaigns (A/B testing)

What is your favorite aspect of this product?

It helps you with lead nurturing and lead generation which makes it very effective at it, as scoring all the leads is very easy on Hubspot, using that feature to qualify leads for marketing and sales makes the work process to be very easy and effective.

What do you dislike most about this product?

Reporting is very basic, there should be improvements in that area, the workflows and use of workflows are also very basic. there should be improvements around the area of list segmentation is currently outdated and with multiple active lists, it gets confusing for users to segment audiences easily.

What recommendations would you give to someone considering this product?

I would highly recommend this product for small and medium-sized businesses, it helps B2B specifically for lead generation and nurturing campaigns, the ABM within Hubspot is very efficient too. The use of landing pages creation is my favourite as it requires no technical expertise to use just simply drag and drop, same for the email creation. AB testing campaigns cannot get more simple than using Hubspot, the use of workflows is very effective for marketing automation.

Pros

  • Continually Improving Product
  • Security Protects
  • Enables Productivity
  • Efficient Service

Cons

  • Commodity Features

Most Popular HubSpot Marketing Hub Comparisons